Alan Ledford is president of MountainStar Sports Group, LLC (MSSG). He oversees all operations of MSSG, including the El Paso Chihuahuas, Triple-A affiliate of the San Diego Padres and El Paso Locomotive FC, a soccer club in the USL Championship. He also is involved with FC Juarez, a Liga MX soccer club as a result of MSSG’s minority ownership, and serves as President of Leg Up Entertainment, a division of MountainStar Sports Group.
A native of California, Mr. Ledford began his sports and entertainment career as a college student when he secured a one-year internship with the Oakland A's. That internship turned into a career and fifteen seasons with the team, culminating in his role as Vice President of Business Operations for the A's.
After his tenure with the A’s, he left the world of professional sports to start MGO, a Bay Area sports and entertainment consulting group where he served as Executive Vice President.
In his capacity with MGO, Mr. Ledford represented a private ownership group and was part of a successful effort to bring a Triple-A Baseball team to a new ballpark in Sacramento, California. He was instrumental in the launch of the Sacramento River Cats and was subsequently engaged to become President, Chief Operating Officer, and General Manager of the team. While with the River Cats, he was named the 2006 Minor League Baseball Executive of the Year by Baseball America.
Mr. Ledford’s career highlights also include the successful acquisition, turnaround, and ultimate sale of the Portland Beavers (Triple-A) and of soccer's Portland Timbers (USL).
In 2011, Mr. Ledford founded his own company, Perfect Game Ventures, LLC, a sports management and consulting firm. He served as CEO of Perfect Game Ventures until being engaged to lead MountainStar's successful efforts in 2012 to bring a Triple-A Baseball team to El Paso, build a staff and business, and construct a new ballpark downtown. In 2015, he assisted MSSG with the acquisition of a team franchise from the Mexican Futbol Federation and subsequently helped build Los Bravos, an Ascenso soccer club competing as FC Juarez. Today the team competes in Liga MX, the top tier of Mexican soccer. In 2018, Mr. Ledford guided MSSG during negotiations with the United Soccer League and was successful in establishing El Paso Locomotive FC, an El Paso-based soccer club competing in the USL Championship.
Mr. Ledford is a graduate of the University of California, Berkeley and holds a BS degree in Business Administration. He and his wife, Ann, have three children.