The Erie SeaWolves are the Double-A affiliate of Major League Baseball's Detroit Tigers. The SeaWolves provide affordable, family entertainment with 69 scheduled homes games from April until mid-September at UPMC Park in downtown Erie, Pennsylvania.
Nearly 300 Erie SeaWolves have played Major League Baseball including Justin Verlander (2011 American League MVP), Michael Fulmer (2016 American League Rookie of the Year), and dozens of All-Stars like Nick Castellanos, Eugenio Suárez, Fernando Rodney, Andrew Miller, and Curtis Granderson. Quality baseball is just part of the game day experience. With award-winning promotions, awe-inspiring fireworks, and buzz-worthy food, a SeaWolves game at UPMC Park is a fun time out for die-hard fans and first-timers too.
Since 1995, the team has worked to enhance the quality of life in northwest Pennsylvania. In 2015, the SeaWolves received the Times Publishing Company's Commitment to Erie Award for Community Service. The SeaWolves Community Fund annually contributes more than $250,000 in goods, services and monetary donations to area causes.
From 2018 to 2020, over $16 million in enhancements were made to UPMC Park including new video board displays, a year-round Team Store and Stadium Club, and upgraded concession, restroom and hospitality areas. With these recent improvements, it's a great time to consider partnering with the SeaWolves.
Field Signage
HOME RUN SIGNS: Home Run Signs offer the most dominant branding in the ballpark. These 16' x 27' signs, located high on the face of the Erie Insurance Arena, are visible during all events. These signs are even visible from outside of UPMC Park.
OUTFIELD BILLBOARDS: Outfield billboards are highly visible and often appear in TV, online, and newspaper coverage of the game. The signs can be seen during other facility events such as concerts, charity walks, and high school baseball. Available in 8' x 16' or 8' x 32'.
FIELD SIGNS: Your business can receive branding with a pair of 2' x 40' signs -- one each along the first and third base lines. These signs are highly visible in the ballpark and are shown regularly in media coverage of games.
Unique Marketing Opportunities
Take advantage of the ballpark environment and showcase your brand to a family-focused audience with booths and displays. You can provide samples or promotional incentives, conduct contests, or offer a live demonstration to highlight your products and services.
The stadium plaza is large enough to showcase cars, trailers, tents and tour vehicles in a wide variety of sizes. Concourse tables are available for an entire season, weekend games, or specific dates that fit your schedule. The SeaWolves also can partner with you on a retail promotion at your location(s) that incorporates SeaWolves players, mascots, or inflatables.
Promotions & Giveaways
In-park promotions allow your brand to own the day at UPMC Park. SeaWolves partners can sponsor a fireworks show or giveaway items to connect with fans and receive thousands of valuable impressions before and during the event. Partnership benefits include:
• Media exposure prior to the game via radio, social media, video board, and more.
• Giveaway partners receive their logo on 1,000 keepsake items presented to the fans.
• Fireworks sponsors can have their logo on the video board during the pyrotechnics and provide a commercial to be played while fans wait for the show to begin.
• The opportunity to hang promotional banners at the stadium entrance.
• Participation in pre-game festivities including the ceremonial first pitch.
• Three (3) in-stadium PA announcements on your promotional date.
• 125 tickets to the game for customers, partners or employees.
• A promotional booth on the ballpark concourse or plaza to engage fans.
In-Stadium Advertising
Area Sponsorships
The SeaWolves can create a custom-branded area of the ballpark to meet your objectives. Your business can enjoy naming rights of a specific area and colorful graphics to connect with fans and tap into their affinity for the SeaWolves. Some opportunities that may be available include sponsorship of the Suite Level, Stadium Club, Picnic Perch, and Celebration Cove.
Concourse Signage
Located near concession stands and restrooms, framed concourse signs offer plenty of space to deliver a detailed message in a high-traffic area. Since fans view these signs in close proximity, you can tell a more detailed story than you can in other forms of advertising.
Video Board
Your brand can be promoted during each home game with its logo on the right-field video board (25’ x 64’) or left-field wall fascia display (6’ x 70’). The SeaWolves can create custom-branded entertainment that delivers a fun and positive association with your business. Your logo can be incorporated into the scoreboard content, or you can advertise via fan-interactive contests that rotate throughout the season.
Media and Print Opportunities
Radio Advertising
All 138 SeaWolves games will be heard on FOX Sports Radio 1330-AM, on SeaWolves.com and via the iHeart app. Your company can advertise with :30 in-game spots, live on air reads or sponsored segments (i.e. Alumni Report, Keys to the Game, Call to the Bullpen, Inning Sponsorship).
Play Ball Magazine
PlayBall magazine is similar to the playbill you might receive at a musical. PlayBall is free to the first 1,000 fans per game. The SeaWolves release five different issues per season and select ad locations may be changed with each issue. Most ads are black and white with a limited quantity of full-page, color ads available.
Website and Social Media
The SeaWolves have one of the top social media voices in Erie and Minor League Baseball. With creative content and engaging contests, the SeaWolves can highlight your brand. Some team partners have earned millions of impressions via social media and promotion at SeaWolves.com.