Everett AquaSox Unveil Conquistadores Brand

Conquistadores Arrive in Everett

By Jason Grohoske / Everett AquaSox | March 20, 2018 4:00 PM

Everett, WA - The Everett AquaSox are joining 32 other teams in Minor League Baseball's "Copa de la Diversión" ("Fun Cup") during the 2018 season. "Copa de la Diversión" serves as a key component of MiLB's "Es Divertido Ser Un Fan" ("It's Fun to be A Fan") Hispanic fan engagement initiative. The Everett AquaSox have embraced the initiative and will be known as the Everett Conquistadores on select nights during the season.

The AquaSox will adopt the new persona, Conquistadores, via on-field jerseys and caps during designated "Copa de la Diversión" games. The "Conquistadores" name was selected due to Everett's historical beginnings, and the exploration of the Pacific Northwest. The first European record of the landing on the Washington coast was completed by Spanish explorer Juan Perez. The Spanish exploration of the Olympic Peninsula and the subsequent land claims pre-date the Declaration of Independence. The first game will take place on Sunday, June 24. Additional "Copa" nights will occur on Friday, July 6; Thursday, August 2 and Saturday, September 1.

MiLB also introduced a new, "Copa"-specific website - MiLB.com/Copa - featuring each participating team's unique identity and the story behind its selected on-field persona, and links for fans to purchase and pre-order any of the on-field caps, branded apparel and tickets to the "Copa" ballpark events. The Frog Shop, Everett AquaSox's official team store, has Conquistadores caps available today. Additional items will become available throughout the coming months. Caps can be purchased here.

"Sports teams symbolize their respective community's uniqueness, often adopting nicknames and logos depicting these special traits," said Kurt Hunzeker, MiLB's Vice President of Marketing Strategy and Research. "MiLB and the participating teams embraced this creative approach when developing the 'Copa de la Diversión' brand identities, and the final designs reflect the unique characteristics of each team's fan base while staying true to MiLB's one-of-a-kind brand of fan-centric fun."

For more than two years, MiLB's collaborative research with local U.S. Hispanic/Latino civic organizations helped establish potential on-field personas that represented the past, present and future of each market's diverse population. This analysis also highlighted opportunities for the participating teams to enhance their gameday experiences with new food-and-beverage offerings, culturally-relevant music, customer service platforms and other fun activities.

For information about ticket plans, planning a group outing or the season schedule, visit the AquaSox Front Office at 3802 Broadway in Everett, call (425) 258-3673, or visit www.AquaSox.com.

This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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