Missions to take part in MiLB's Copa de la Diversión Initiative

Inaugural "Copa de la Diversión" celebrates MiLB communities' fun-loving, multi-cultural fans

By San Antonio Missions | February 12, 2018 2:20 PM ET

SAN ANTONIO - The San Antonio Missions are proud to announce its participation in Minor League Baseball's Copa de la Diversión program.

Earlier Monday, Minor League Baseball announced the launch of "Copa de la Diversión," or "Fun Cup," a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.

Based on the successful launch of its national "It's Fun to Be a Fan" (and corresponding Spanish-language "Es Divertido Ser Un Fan") marketing campaign in 2017, participating teams will bolster their marketing and customer service efforts this season to create a culturally-relevant gameday experience through music, concessions and promotions.

"It's tremendously exciting to be part of this initiative," said Missions General Manager Dave Gasaway. "A majority of our loyal fans come from Hispanic heritage and this program is a way to honor the San Antonio community. We look forward to representing the rich culture from San Antonio in this unique competition against other cities across the nation."

For more details on Copa de la Diversión, please see the links below from the MiLB office in St. Petersburg, FL.






This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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