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The Rochester Red Wings announced the Intentional Walk presented by Wegmans to raise money and awareness for mental health. For one entire homestand, 24 hours/day, a Red Wings full-time or part-time staff member will be walking/running on a treadmill set up at Frontier Field.

The Intentional Walk will start at 9 am on Tuesday, June 28 and end with the final out of the Red Wings home game on Sunday, July 3. All money raised will benefit NAMI Rochester and the Mental Health Association of Rochester.

The Red Wings have set a goal of eclipsing 500 miles during the 6-day walk.

“At Rochester Community Baseball, Community is our middle name and we are always striving to be more than just a baseball team,” said Red Wing General Manager Dan Mason. “We know that a lot of people in town are struggling with their mental health and need help. We felt this would be a great way to highlight the amazing work that NAMI and MHA are doing to serve our community while simultaneously raising much needed funds for them and encouraging our fans to lead a healthy lifestyle. We don’t know of another team that has tried to pull off a venture like this and we are excited for the challenge. We can’t thank Wegmans enough for partnering with us to make this possible.”

“At Wegmans, we’re committed to improving the physical, emotional, and mental health of our communities,” said Linda Lovejoy, Wegmans community relations manager. “We’re proud to partner with the Rochester Red Wings to present the Intentional Walk. This event will not only raise money for two key organizations in Rochester, but will also raise awareness for mental health, which is vital to each person’s overall wellbeing.”


NAMI provides support, education and advocacy to individuals and families of all cultural backgrounds who are living with mental illness. NAMI envisions a world where stigma is no longer a barrier to treatment, support is readily available, and mental illness is universally accepted as a treatable medical condition.


Mental Health Association of Rochester/Monroe County, Inc. (MHA) is a not-for-profit organization that has been promoting mental wellness since 1932! Through a spectrum of culturally competent programs and services, MHA fosters an environment to build skills and provide support to people who are facing a mental health challenge, empowering them to make informed decisions on their self-directed path to wellness. MHA has a presence in Monroe, Livingston, and Ontario counties and is an affiliate of Mental Health America.

Red Wings x M/Body

As part of an overall health week at the ballpark, the Red Wings have also partnered with M/Body to offer some unique experiences at the ballpark. Sign up for these at