SeaWolves Announce New Diamond Level Partner

"King of Snow" Ariens to Sponsor Hometown Team of America's Snowiest City

By Erie SeaWolves | March 13, 2018 10:56 AM ET

The Erie SeaWolves, Double-A Affiliate of the Detroit Tigers, are pleased to announce a new multi-year Diamond Level Partnership with Ariens Company. Based in Brillion, Wisconsin, Ariens Company is a leading manufacturer of outdoor power equipment including snowthrowers and zero-turn lawnmowers.

As a part of the partnership, Ariens Company will be the presenting sponsor of the SeaWolves' Christmas in July celebration on Friday, July 27. On this special occasion, the SeaWolves will be transformed into the Erie SnowWolves, wearing custom on-field jerseys and caps designed by Louisville, KY based design firm Studio Simon. The first 1,000 fans on July 27 will receive an Erie SnowWolves winter cap compliments of Ariens.

Ariens Company will receive dominant branding at UPMC Park including signs on the left field wall and stadium entry plaza. Additionally, Ariens will be featured on a photo station near the stadium entrance depicting the record snowfall total Erie has received during the winter of 2017-18.

"I've known the Ariens Company for several years. Their products have the highest quality and are clearly associated with the best solution for snow removal," SeaWolves Owner and CEO Fernando Aguirre said. "Erie is annually among the snowiest cities in America, and we can't wait to help Ariens strengthen their leadership in our region"

"Ariens Company is happy to partner with the Erie SeaWolves, a strong organization that goes out of its way to engage fans and families," Dan Ariens, Chairman & CEO of Ariens Company said. "Our hats are off to Erie for making it through the record-setting snowfall this winter. This partnership is a nod to one of the all-time, legendary Lake-Effect cities of the snowbelt. The King of Snow is here to help you dig out."

The SeaWolves open their 24th season on Thursday, April 5, 2018 at the Reading Fightin Phils (Philadelphia Phillies). The 2018 home opener at UPMC Park, presented by Plyler Entry Systems, is Friday, April 13 against the Altoona Curve (Pittsburgh Pirates). SeaWolves single game tickets go on sale on Saturday, March 17 at 10 a.m. For ticket packages, group outings, or marketing and promotional opportunities at UPMC Park, contact the SeaWolves at 814-456-1300.

About Ariens Company

Based in Brillion, Wis., Ariens Company is a privately-owned and operated corporation focused on outdoor products that serve the needs of both consumer and professional customers. Established in 1933, the company manufactures original outdoor power equipment under the Ariens®, Gravely®, Sno-Tek®, Countax® and Westwood® brands. As a distributor of specialty equipment, supplies and gear, Ariens Company serves niche outdoor segments through direct marketing brands Gempler's®, Ben Meadows®, and AW Direct®. Visit for more information.



- SeaWolves -

This story was not subject to the approval of the National Association of Professional Baseball Leagues or its clubs.

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