We are the Ozarks Springbirds

Our new Primary Logo features the new team name atop a brand new St. Louis Cardinals-inspired bird to continue a strong relationship with the parent club. It also features three prominent components of the Springfield flag: the top of the compass crown, the three stars and the light blue background. The crown is a reference to Springfield's nickname: the Queen City of the Ozarks. The three four-pointed stars represent three elements of the city: innovative spirit, connection with nature and Ozarks culture. A light blue background represents tranquil Ozarks waterways.

The O-Bird lives on our road/jersey and our batting practice hats. Here lies the same new Cardinals-inspired bird at the heart of it all, encompassed by our new "O" to represent our new geographical identifier. The franchise selected “Ozarks” to unify the fanbase, which supports this team from all over the region.

Meet the new S-Feather, an alternate logo that will be used in a variety of ways. Springfield is still at the heart of everything we do, with Route 66 Stadium continuing to reside Downtown. With the adoption of the widely used unofficial (now official) nickname "Springbirds" as our new moniker, the S-Feather brings together Cardinals Nation and the city of Springfield in a simple and elegant way.

Introducing the Batbird. Created to represent the attitude and energy of St. Louis' top prospects that make their way through Springfield en route to The Show. A stronger and more confident avian friend, ready to take on the famed Texas League and carry the legacy of Cardinals Nation from Southwest Missouri to the world.

Our new Primary Wordmark is simple yet bold. Featuring the same three stars found in the Springfield city flag, this wordmark keeps the same colorway we've always had while offering a fresher look for the next chapter.

Everywhere we go, we represent our region. Our Road Wordmark lives on our red road/alternate jersey. The name on the chest representing all of Southwest Missouri and the beauty it showcases, with our new bird front and center.

The Hat Shield is a simplified version of our Primary Logo, designed to live on the crown of our home and road/alternate caps.

Inspired by the popular TV show, the Ozarks O presents the fun and excitement fans have come to expect when they attend a game at Route 66 Stadium.