Albuquerque Isotopes in the Community
The 2018 season marked the Isotopes' 16th in Albuquerque. The season was one for the books! Each year, the Isotopes have become more involved in the community by creating more opportunities to create awareness for local non-profits and organizations. The 2018 season was filled with so many memories, smiling fans, theme nights and player community appearances that will be cherished by the people of the community for years to come. Through numerous community outreach efforts, the Isotopes have been able to use the game of baseball to bring the members of the community together to celebrate life.
The highlights from the 2018 season included four fun filled nights for the Copa de la Diversión event series in which the Albuquerque Isotopes became the Mariachis de Nuevo México to celebrate and embrace the culture and values of the Hispanic/Latino communities. The Isotopes also continued the Family Fridays theme nights that focused on the family unit by providing opportunities for ticket packages, costumes and themed food specials. Over 556,330 fans entered Isotopes Park in 2018 and the 9 millionth fan in team history came through the gates.
The second Green Chile Cheeseburger Night brought fans into the ballpark to taste some new food menu items such as the green chile cheeseburger donut burger and community favorite Blake's Lotaburger was on the concourse for fans to purchase their favorite burger. The players wore their Green Chile Cheeseburger uniforms and the mascot, Orbit debuted the new mascot Green Chile Cheeseburger jersey.
The first Storybook Night took place in 2018 and the Isotopes hosted a book drive to donate to the Read to Me Albuquerque and Title I schools in need. The staff and fans dressed up as literary characters and Dr. Seuss truffola trees decorated the concourse. Kids were able to show their creativity at the coloring station on the concourse.
The Isotopes administrative staff, event staff, players and mascot have contributed numerous hours to the community. In 2018, the Isotopes administrative staff dedicated over 350 hours to the community in volunteer efforts. The administrative and event staff volunteered for local non-profits, spoke to schools and community organizations and continued to give their personal time to help those in need. The staff collected items for the school supply, book drive, hoodie drive and the Holiday Giving Trees that the Isotopes hosted. The players volunteered to speak at treatment centers, assisted at camps for children with disabilities and visited local hospitals to cheer and motivate the patients. Orbit attended community events all year long to bring awareness and excitement to local organizations.
Last year marked the first for Orbit's Food Drive Initiative. At each community appearance, Orbit asked for organizations to donate non-perishable food items in leu of paying for the appearance. Orbit collected over 4,300 pounds of food which was then donated to schools and community organizations in need.
The Isotopes assist in bringing over $700,000 into the community each year, through donations, concession stand fundraising, charity banner fundraising and jersey auctions. The Isotopes are committed to being a part of the community and bringing the game of baseball back into the lives of the youth of the community. They host two youth skills clinics for boys and girls ages 5-15 years old each season in which the players and coaching staff assist in instructing. Over 200 kids attended the 2018 clinics. The Isotopes have various youth programs throughout the season such as Club Read and Orbit's Kids Crew to make sure that the kids of the community enjoy baseball, as well as education.
Isotopes Park has hosted many outside events. The Walk to Defeat ALS, the JDRF Walk, the Rosary Rally and the Calvary Freedom Fest brought people from various backgrounds together to bring awareness to their cause.
2018 ended on an even higher note when the Albuquerque Isotopes were awarded several honors. The Isotopes were presented with the John H. Johnson President's Award given to the club which is deemed the most complete franchise in Minor League Baseball. The Cope de la Diversión was also awarded to the Isotopes for the successful Mariachis de Nuevo México promotion in 2018. The third award was given to the Isotopes by the 2018 Creamer Awards that celebrates the new sports logos that debuted in 2018. The Mariachis de Nuevo México logo was the 2018 Promo Logo of the Year.
The Isotopes look forward to the 17th season to bring in more awareness, more entertainment, and more fun into the community. The Isotopes are invested in their community. The Isotopes are INVOLVED!