The Dayton Dragons and Anthem Blue Cross and Blue Shield have been partnering since 2004 to bring Dragons fans the heartwarming Home Run for Life program. Each season, Anthem and the Dragons recognize brave children who, with the help of their families, physicians and health care team, are presently battling or have successfully overcome significant medical events in their young life.
Home Run for Life events are promoted in advance through newspaper ads, radio spots and the Dragons game program, PlayBall! A personalized newspaper ad in the Dayton Daily News tells each honoree's story a few days prior to their event. The honoree also records their own radio spot telling their story. And the honoree's photo and story are featured on the fold-out inside front cover of the complimentary PlayBall! game program handed out to all 8,000+ attendees on the night of their Home Run for Life.
During each Home Run for Life, Anthem hosts the honoree and his/her support team of family, friends, doctors, and Anthem representatives in a luxury suite. The honoree gets VIP treatment including Dragons souvenirs, a chance to meet and get autographs from Dragons players, and a behind-the-scenes stadium tour.
Each honoree is recognized on the field during an inning break. The honoree, their family and support team are taken onto the field and the honoree gets to take a symbolic lap around the bases to a standing ovation from the crowd.