ROC The Lilac Week: A Celebration of Baseball and Blooms
ROCHESTER, NY—The Rochester Red Wings are proud to announce the second annual ROC the Lilac Week presented by Greater ROC, an exciting collaboration with the renowned Lilac Festival. As the city embraces the fragrance of spring and the excitement of baseball, the Red Wings will take the field from May
ROCHESTER, NY—The Rochester Red Wings are proud to announce the second annual ROC the Lilac Week presented by Greater ROC, an exciting collaboration with the renowned Lilac Festival. As the city embraces the fragrance of spring and the excitement of baseball, the Red Wings will take the field from May 13 through 18, sporting their lilac-themed jerseys as they face off against the Durham Bulls (Tampa Bay).
Aligned with the festivities of the Lilac Festival, ROC the Lilac Week promises an unforgettable experience for fans of all ages. From exciting promotions to delectable culinary delights and captivating in-game entertainment, the week-long celebration will immerse attendees in the spirit of Rochester's iconic Lilac Festival and America’s pastime.
HIGHLIGHTS OF ROC THE LILAC WEEK INCLUDE:
Promotions:
- May 13: Half-Price Tickets
- May 14: ROC the Lilac Jersey Giveaway
- May 15: Happy Hour, College Night
- May 16: Cooler Bag Giveaway, Postgame Fireworks
- May 17: Plastic Pint Glass Giveaway, Bruce the Bat Dog, Postgame Fireworks
- May 18: Kids Run the Bases with Spikes and Mittsy
Daily Food Specials:
DATE
ITEM
LOCATION
May 14
Country Sweet Chicken Pizza
Mama Mittsy’s
May 15
BBQ Sundae
Spikes’ BBQ
May 15
Country Sweet Boneless Wings
Batter Up
May 16
Plate Dog
Sup Dog
May 16
Abbott’s Ice Cream Wheel
Ice Cream Plus
May 17
BBQ Rib Dinner
Spikes’ BBQ
May 18
DiMaggio Dog
Sup Dog
May 18
S'mores Funnel Cake
Ice Cream Plus
Week-Long Specialty Food and Beverages:
Food & Beverage
Location
Fried Chicken with Country Sweet and Meat Hot Sauce
Black Angus
Black Button Lilac Gin Cocktail
1st Base Dugout Bar
Blue Toad Lilac Cider
1st Base Dugout Bar
Grape Cotton Candy
Sweet Spot
In-Game Promotions:
- 390, 490, 590 (Highway Exit Game)
- Rochester Trivia
- Wegmans Shopping Spree Race
- 4 Songs in 40 Seconds (Rochester Edition)
- Bobbing for White Hots in the “Genesee River”
- Zweigle’s Hot Dog Toss
“We’re thrilled to partner with the Rochester Red Wings for ROC the Lilac Week,” said JOE STEFKO, President and CEO, OneROC. “This collaboration highlights the power of community connection—on the field, in the stands, and throughout the region. We’re excited to help create unforgettable experiences for fans while celebrating the energy and pride that define Greater Rochester.”
“We are consistently aiming to do promotions that will elicit pride in our community, so we are extremely excited about our Roc the Lilac homestand. These six games will provide a great backdrop to celebrate the Lilac Festival and everything else that we all love about Rochester. We are thrilled to partner with the Lilac Festival and Greater ROC on this endeavor,” said Red Wings General Manager DAN MASON.
Fans can purchase various lilac-inspired merchandise, including hats, jerseys, t-shirts, sweatshirts, and more. All the products in the Lilac Collection are available at RedWingsBaseball.com.
Tickets for ROC the Lilac Week, May 13 through May 18, can be purchased online at RedWingsBaseball.com.