ROC THE LILAC WEEK: A CELEBRATION OF BASEBALL AND BLOOMS
The Rochester Red Wings are proud to announce the launch of ROC the Lilac Week presented by Greater ROC, an exciting collaboration with the renowned Lilac Festival. As the city embraces the fragrance of spring and the excitement of baseball, the Red Wings will take the field from May 14
The Rochester Red Wings are proud to announce the launch of ROC the Lilac Week presented by Greater ROC, an exciting collaboration with the renowned Lilac Festival. As the city embraces the fragrance of spring and the excitement of baseball, the Red Wings will take the field from May 14 through 19, sporting their newly unveiled lilac-themed jerseys as they face off against the Buffalo Bisons.
Aligned with the festivities of the Lilac Festival, ROC the Lilac Week promises an unforgettable experience for fans of all ages. From exciting promotions to delectable culinary delights and captivating in-game entertainment, the week-long celebration will immerse attendees in the spirit of Rochester's iconic Lilac Festival and America’s pastime.
HIGHLIGHTS OF ROC THE LILAC WEEK INCLUDE:
Promotions:
- May 14: Half-Priced Tickets
- May 15: Lilac Replica Jersey Giveaway
- May 16: Happy Hour/College Night
- May 17: Post-Game Fireworks
- May 18: Magnet Schedule Giveaway
- May 19: $5 Tickets/Kids Run the Bases
Daily Food Specials:
DATE
ITEM
LOCATION
May 15
Country Sweet Chicken Pizza
Mama Mittsy’s
May 16
Pulled Chicken BBQ Plate
Spikes’ BBQ
May 16
Country Sweet Boneless Wings
Batter Up
May 17
Plate Dog
Sup Dog
May 17
Abbott’s Ice Cream Wheel
Ice Cream Plus
May 18
DiMaggio Dog
Sup Dog
May 18
S'mores Funnel Cake
Ice Cream Plus
May 19
Chicken French and Meat Hot Sauce Sandwich
Black Angus
Week-Long Specialty Food and Beverages:
Food & Beverage
Location
Fried Chicken with Country Sweet and Meat Hot Sauce
Black Angus
Black Button Lilac Gin Cocktail
1st Base Dugout Bar
Blue Toad Lilac Cider
1st Base Dugout Bar
Grape Cotton Candy
Sweet Spot
In-Game Promotions:
- 390, 490, 590 (Highway Exit Game)
- Rochester Trivia
- Wegmans Shopping Spree
- 4 Songs in 40 Seconds
- Bobbing for White Hots in the “Genesee River”
"We're proud to partner with the Rochester Red Wings during ROC the Lilac week," said JOE STEFKO, President and CEO of ROC2025. "It's a testament to community engagement both on and off the field, and we look forward to fostering memorable experiences for Red Wings baseball fans and contributing to the vibrant spirit of the Greater Rochester region."
“We are consistently aiming to do promotions that will elicit pride in our community, so we are extremely excited about our Roc the Lilac homestand. These six games will provide a great backdrop to celebrate the Lilac Festival and everything else that we all love about Rochester. We are thrilled to partner with the Lilac Festival and Greater ROC on this endeavor,” said Red Wings General Manager DAN MASON.
Fans can purchase various lilac-inspired merchandise, including hats, jerseys, t-shirts, sweatshirts, and more. All the products in the Lilac Collection are available at RedWingsBaseball.com.
Tickets for ROC the Lilac Week May 14 through May 19 can be purchased online at RedWingsBaseball.com.