Express Announces Birthday Rewards

ROUND ROCK, Texas - Seeking to reward their fans, the Round Rock Express announced today that they will be partnering with HULEDET in order to give local fans a free ticket for them and a guest to celebrate their birthday. HULEDET (http://www.HULEDET.com), a one-year old company based in New York City, partners with local and national companies to enable them to reward their loyal customers on their birthdays, and to bring in new customers with the incentive of a birthday perk.

As fans enter Express home games this season, they will be given the opportunity to register to receive the birthday gift by simply providing their name, email address, birth month and day, and zip code. When the first day of their birthday month comes, they'll receive an email from HULEDET giving them two free tickets to use during their birthday month.

Fans with birthdays during the off season need not worry - they'll get their gift from the team on their half birthday.

Says Express' Senior Vice President of Marketing Laura Fragoso, "We are thrilled to partner with HULEDET on their birthday gift program for our fans.  Not only will we reward our regulars with this perk, but we expect to also gain new fans and social media followers through these efforts.  It is truly a win-win for all involved."

The Express are one of 22 minor league baseball teams who will be working with HULEDET during the 2013 season. Says HULEDET founder Michael Frankel, "We have seen great success with HULEDET at local restaurants and businesses, and we are excited to work with the Express as we bring HULEDET gifts to sports fans around the country this spring."

Fans may also join the Round Rock Express birthday list online at http://www.HULEDET.com/RoundRockExpress.

For more information from HULEDET, contact Michael Frankel at [email protected] or at 866.612.0719.