RoughRiders sign partnership with Herman Marshall Whiskey
FRISCO, Texas (February 16, 2023) – The Frisco RoughRiders and Herman Marshall Whiskey have come to terms on an extensive, multi-year partnership agreement. "We are thrilled to announce this multifaceted relationship with Herman Marshall,” said Scott Burchett, RoughRiders General Manager. “It was important for us to partner with a company
FRISCO, Texas (February 16, 2023) – The Frisco RoughRiders and Herman Marshall Whiskey have come to terms on an extensive, multi-year partnership agreement.
"We are thrilled to announce this multifaceted relationship with Herman Marshall,” said Scott Burchett, RoughRiders General Manager. “It was important for us to partner with a company that is a vibrant, local brand with true Texas roots. With their current expansion in the north Dallas area, this could not have come at a better time and we are excited to welcome them into Riders Field.”
This partnership includes naming rights to the bar on the third-base side of the concourse, formerly the Bull Moose Saloon, now dubbed the Herman Marshall Saloon. Additionally, Herman Marshall becomes the official bourbon of the Frisco RoughRiders.
The agreement also includes the presenting sponsorship of the Road to the Show presented by Herman Marshall. Every former RoughRiders player who debuts in the big leagues will be presented with a custom-engraved bottle of Herman Marshall whiskey.
“We are extremely excited about opening the new Herman Marshall Saloon at Riders Field. We think that by bringing the authentic whiskey and tasting room vibe that we’re known for, Herman Marshall and the RoughRiders will now have the chance to help grow the rapidly growing Texas whiskey boom,” said Jason Grounds, VP of Sales and Operations at Herman Marshall.
The Frisco RoughRiders won the 2022 Texas League Championship, their second title in franchise history. Both season tickets and single-game tickets for the 2023 season are already on sale for the 20th Anniversary Season. For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.
About Herman Marshall
Herman Marshall is one of Texas’ oldest whiskey distilleries and the first ever in Dallas County since prohibition ended in 1933. Newly located in Wylie Texas, they have just opened their new multi-level tasting room, lounge, and event center in the historic downtown district where they will be showcasing their award-winning whiskey and new vodka line. Still under construction and coming this spring, their new state-of-the-art production facility and distilling operations will be available for tours, private bottling events, and live entertainment on weekends.
About the RoughRiders
The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team is celebrating its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, Bullpen Bar, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 185 former RoughRiders players have gone on to play Major League Baseball including current Rangers Josh Jung, Cole Ragans and Bubba Thompson. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].