Joel Zawacki is the assistant general manager – corporate sales and marketing for the Indianapolis Indians. Each year he is tasked with the implementation of an annual strategic marketing and communications plan.
His primary duties and responsibilities include leading a staff of more than 20 employees in advertising, broadcasting, charities, communications, community relations, corporate sales, game presentation, marketing, media relations, merchandising, promotions and social media.
Zawacki also collaborates with outside advertising and media agencies to develop and implement annual campaigns including messaging, creative execution, promotional partnerships and allocation of an annual budget in excess of $1.5 million.
He joined the organization in 2007 as sponsorship sales coordinator. He was promoted to director of corporate partnerships in 2008 and added marketing to his duties and responsibilities in 2012.
Zawacki graduated magna cum laude from the University of Indianapolis in 2006 with a Bachelor of Arts degree in Sports Administration. He was a pitcher on the Greyhounds’ baseball team and earned Great Lakes Valley Conference All-Academic Team honors.
After college and prior to joining the Indians, Zawacki worked as a sponsorship sales intern with Pacers Sports and Entertainment and interned with the Brevard County Manatees in Melbourne, Fla., the High-A affiliate of the Milwaukee Brewers at the time.
Zawacki resides in Indianapolis with his wife, Ellen, and their two sons, Jack and Ethan.