Joel Zawacki is Assistant General Manager - Corporate Sales & Marketing for the Indianapolis Indians. Each year he is tasked with the implementation of an annual strategic marketing and communications plan to exceed an attendance goal of more than 660,000 and a revenue goal of more than $14 million.
His primary duties and responsibilities include leading a staff of more than 20 employees in advertising, broadcasting, communications, community relations, corporate sales, game presentation, marketing, media relations, merchandising and promotions.
Zawacki also collaborates with outside advertising and media agencies to develop and implement annual campaigns including messaging, creative execution, promotional partnership, and allocation of an annual budget in excess of $1.5 million.
Zawacki joined the organization in 2007 as sponsorship sales coordinator. He was promoted to director of corporate partnerships in 2008, and added marketing to his duties and responsibilities in 2012. He was elevated to AGM in 2016.
Zawacki graduated magna cum laude from the University of Indianapolis in 2006 with a Bachelor of Arts degree in Sports Administration. He was a pitcher on the Greyhounds' baseball team and earned Great Lakes Valley Conference All-Academic Team honors.
After college and prior to joining the Indians, Zawacki worked as a sponsorship sales intern with Pacers Sports and Entertainment, and also interned with the Brevard County Manatees of Melbourne, Fla., the Single-A affiliate of the Milwaukee Brewers.
Zawacki resides in Downtown Indianapolis with his wife Ellen and son Jack.