Surfing Emblem
This feisty crab is surfing in the Atlantic Ocean with sunglasses perched atop his cap, showcasing one of the most popular summer activities at the Shore.
The Look
The Jersey Shore BlueClaws look was brought to life at Brandiose in San Diego, where they make teams famous by celebrating their brand stories. The development process began in January when Brandiose’s Jason Klein and Casey White visited the Jersey Shore with fans, staff and community members to learn about the stories, history, and personality of the BlueClaws and the area. Brandiose developed the logos, uniforms and refreshed the team’s overall brand.
"The BlueClaws have big plans for fans at the Jersey Shore,” said Klein. "Our goal is to integrate Jersey Shore folklore in the BlueClaws brand, and to create the most legendary entertainment experience in the region."
The Emblems
The Jersey Shore BlueClaws launched four new marks which will appear on the on-field hats beginning in 2021.
Crab Emblem
This “faux-back” style crab, a nod to the blue claw crabs caught up and down the Jersey Shore, is navy blue with baseball seams and will be a part of the road uniform.
Boogie Board Emblem
It's a great day on the beach, and it's time to grab that boogie-board and head out! Our crab is doing just that, this time with the sunglasses on!
Sunglasses Mark
This most unique of all the new marks features a pair of sunglasses, needed for a beautiful summer day, with the reflection of a roller coaster and Ferris Wheel. Look closely in the clouds!