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RoughRiders Announce New Additions to Front Office

RoughRiders Welcome Brown, Frazier, Evans, and King to the Front Office
March 5, 2021

Frisco, TX (March 5, 2021) - The Frisco RoughRiders are pleased to announce the addition of four key members to its front office staff. Joining the team are Kelli Frazier as Sales Executive, Jeff Brown as Director, Business Partnerships, Jesse Evans as Director, Ticket Operations, and Krystin King as Marketing

Frisco, TX (March 5, 2021) - The Frisco RoughRiders are pleased to announce the addition of four key members to its front office staff. Joining the team are Kelli Frazier as Sales Executive, Jeff Brown as Director, Business Partnerships, Jesse Evans as Director, Ticket Operations, and Krystin King as Marketing Manager.

“As we continue to get closer and closer to Opening Day, it is imperative we continue to add quality individuals to our organization.,” said RoughRiders President & GM, Victor Rojas. “Kelli, Jeff, Jesse and Krystin are all valuable additions to what continues to be a growing full-time staff at the Riders.”

Kelli begins her first season with the RoughRiders. Originally from New York City, Kelli is a graduate of East Stroudsburg University, receiving her Bachelor's in Sport Management, as well as a graduate of Duquesne University with a Masters in Sports Leadership. She has previously worked with Legends Hospitality/Dallas Cowboys and MetLife Stadium in Special Events Sales.

Brown will oversee business development partnerships for the team. Although he begins his first full season with the RoughRiders in 2021, Brown is no stranger to the organization. He previously worked in the home clubhouse in high school and as an intern during college. He brings 12 years of experience in professional and collegiate sports with stops at the Dallas Mavericks, Learfield Sports (SMU), Texas Rangers, and Anera Sports. He has a proven track record of success in sales and enjoys tapping into his creative side, building unique partnerships to help his partners accomplish their marketing goals. Jeff graduated from Baylor University in 2009 with a BBA in Sports Sponsorship and Sales. While at Baylor he was a manager for the Baylor baseball team.

Evans will oversee all operation at the box office in his first season with the RoughRiders. He graduated from the University of Colorado with a degree in International Affairs, while working in the CU Athletic Ticket Office. Evans then went on to work with Kroenke Sports and Entertainment in Denver, CO facilitating ticket operations for NBA, NHL, MLS, and NLL teams.

King returns to the RoughRiders after serving as the Digital Marketing Intern in 2018, then accepting a full time position as the Media Marketing Coordinator later that fall. In her current role, she will design and deliver digital content such as web, social, and email. Originally from Spring Hill, Tennessee, she graduated from Western Kentucky University with a bachelor's degree in sport management. Prior to the RoughRiders, King spent time as the Marketing & Community Relations Coordinator for the Valero Texas Open. In this role, she served as the tournament’s graphic designer and organized the Dash to the VTO, a 5k race benefiting the tournament’s Champions Fore Charity program. She has also worked with the Bowling Green Hot Rods and the Western Kentucky University Football program.

The Frisco RoughRiders 2021 schedule was released in February. For more information on RoughRiders ticket packages, and for the latest news on the upcoming 2021 season, please visit us at ridersbaseball.com.

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and play their games at beautiful Dr Pepper Ballpark in Frisco, Texas. The team was founded in 2003 and has finished first among all Double-A franchises in attendance in each of the last 15 seasons (2005-2019). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 160 former RoughRiders players have gone on to play Major League Baseball, including current MLB players Elvis Andrus, Nomar Mazara and Joey Gallo. For more information on the Frisco RoughRiders and Dr Pepper Ballpark, please visit RidersBaseball.com or contact [email protected].