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RoughRiders, Baylor Scott & White Health agree on sponsorship deal

Naming rights to Founders Club, first-aid area included
March 17, 2022

FRISCO, Texas (March 17, 2022) – The Frisco RoughRiders and Baylor Scott & White Health are excited to announce that they have come to terms on an expansive, multi-year sponsorship deal. The new agreement continues to build on an already strong relationship and includes the naming rights of the Founders

FRISCO, Texas (March 17, 2022) – The Frisco RoughRiders and Baylor Scott & White Health are excited to announce that they have come to terms on an expansive, multi-year sponsorship deal. The new agreement continues to build on an already strong relationship and includes the naming rights of the Founders Club sponsored by Baylor Scott & White Health at Riders Field as well as being the presenting sponsor of all Copa de la Diversión games in 2022.

“Baylor Scott & White Health is at the top of its field and the Frisco RoughRiders are thrilled to announce this sponsorship today," said Victor Rojas, RoughRiders President & General Manager. "Today's announcement is a testament to Baylor Scott & White Health's leadership and vision. While the focal point of the sponsorship includes the naming rights of our Founders Club on the 2nd level as well as exclusivity in the health category, there are also several promotions and activations that make this agreement all-encompassing and further the bond between both organizations as community partners."

In addition to the Founders Club sponsored by Baylor Scott & White Health, they will host gender reveals at the ballpark and will also have naming rights to the first aid area at Riders Field.

The RoughRiders will begin the 2022 season with Opening Day on April 8th at Riders Field. For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers. The team was founded in 2003 and has finished first among all Double-A franchises in attendance for 15 consecutive seasons (2005-2019). In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, InTouch Grille, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 170 former RoughRiders players have gone on to play Major League Baseball. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].