RoughRiders, Fenton Athletics partnership deal

FRISCO, Texas (May 7, 2025) – The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, have announced a new partnership deal with Fenton Athletics, a premium indoor baseball and softball training facility based in Frisco, Texas.

As part of the partnership, Fenton Athletics will use the Riders Field facilities, including batting cages, to offer baseball and softball training. Additionally, Fenton will provide coaches for the RoughRiders Baseball Academy and host a sporting goods drive later in the season.

“The opportunity to team up with The RoughRiders to deliver enhanced youth training was something we couldn't pass up. As a group we are focused on helping the next generation of ball players reach the highest level while sharing a common belief that everyone who loves to play should realize that goal." David Fenton - CEO/Founder

Fenton Athletics provides training for baseball and softball players with cutting-edge technology and elite coaching. They will focus on refining your technique and maximizing your potential. Fenton also has their own private line of batting gloves designed for comfort and durability.

“We are thrilled to bring on Fenton Athletics,” Scott Burchett, RoughRiders General Manager said. “The RoughRiders want to help those in the community fall in love with the game of baseball and Fenton Athletics brings the same passions to this partnership.”

The RoughRiders are on the road in San Antonio taking on the Missions (Padres affiliate) before returning home on May 13th to meet with the Corpus Christi Hooks (Astros affiliate).

For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.

About Fenton Athletics

Launched in 2023 Fenton Athletics operates a private training facility in the Frisco area that focuses on high level baseball and softball development with seasoned professional coaching and analytics. Through its private facility Fenton Athletics also manages a roster of high-level select baseball teams focused on year over year improvement. In 2025 Fenton Athletics began selling a premium line of batting gloves and baseball equipment. College recruiting support is the next organizational initiative. For more information visit us at Fentonathletics.com or contact [email protected].

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team celebrated its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, Bullpen Bar, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 210 former RoughRiders players have gone on to play Major League Baseball including current Rangers Josh Jung, Evan Carter and Wyatt Langford. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].