Drew Mitchell joined the Frisco RoughRiders in February of 2024 and enters his fourth season with the Riders in 2027. He serves on the executive leadership team as Chief Revenue Officer and is responsible for the team’s corporate partnership department.
Prior to joining the Frisco RoughRiders, Drew spent eight years at Conference USA as Chief Revenue Officer / Associate Commissioner. In his time, CUSA produced record sponsorship and revenue growth during each year, leading CUSA among its peer conferences. Mitchell also served as the sport administrator for baseball and men’s golf, as well as leadership in the external department.
Before joining Conference USA in 2016, Mitchell spent six seasons with the Texas Legends of the NBA G-League. There he managed all sponsorship, ticket, premium seating and other revenue areas, in addition to managing the sales team. His team was annually awarded the League’s Top Team honor in both corporate sponsorships and ticket sales revenue. Mitchell also negotiated the naming rights deal for Hewlett Packard to name the Legends’ home court, HP COURT, marking the largest deal in the history of the NBA G-League and also brought one of the first jersey sponsorship deals to the NBA.
Additionally, Mitchell served as Director of Development for the Texas Legends Care Foundation. He also spent three years as the Regional Sales Director for Daktronics Sports Marketing.
Mitchell graduated from Baylor University in 2006 with bachelor’s degrees in Management as well as Sports Sponsorships and Sales. While in school, he completed internships with the Baylor Athletics Ticket/Marketing Department and Baylor ISP Sports.
Since graduation, he has served as a member of the Baylor University Sports Sponsorship & Sales (S3) Board and was named the Baylor S3 Alumni of the Year in 2013.
Mitchell lives in McKinney, TX with his wife Christie (Baylor Alum ‘05) and their two kids, Tatum Alli (8th Grade) and Whitaker (4th Grade), and they attend First Baptist Church McKinney. In his free time, he enjoys coaching his kid’s sports teams, running, playing sports and being active outdoors with his family.