New tricks: RockHounds roll out logo refresh
Of all the teams in the Double-A Central, the Midland RockHounds sported the oldest look in 2021. Starting next season, the circuit’s old dogs will have some new tricks. For the first time in over two decades, the RockHounds will take the field with a fresh set of logos. “We
Of all the teams in the Double-A Central, the Midland RockHounds sported the oldest look in 2021. Starting next season, the circuit’s old dogs will have some new tricks.
For the first time in over two decades, the RockHounds will take the field with a fresh set of logos.
“We knew the direction we wanted to go,” said Ray Fieldhouse, the RockHounds' assistant general manager of operations. “We wanted to modernize our logo. Changing our team name was never on the table.”
To that end, the RockHounds found an eager partner in local agency Torch Creative.
“Torch is regional, out of the Dallas area, and we just hit it off with those guys,” said RockHounds assistant general manager Jeff VonHolle. “We liked what they've done in the past, and based on what we knew we wanted to do, we thought they would be able to do a really good job of delivering that final product.”
In short, a Texas-based design firm felt like the right choice to incorporate regional elements into the RockHounds' new look. (A "rockhound," a term for an amateur rock collector, also refers to a geologist who searches for oil.)
“When we talked to Torch, [we conveyed] we liked the old logo," said Fieldhouse. "There was really nothing wrong with it except for the fact that it was a little bit dated. It was that late-'90s, early-2000s look ... and there were several things we liked and wanted to bring over to the new logo while at the same time modernizing it.”
Midland’s updated logo set features a hound dog wearing a helmet with a bat-inspired tool slung over his left shoulder. It’s not a pickax, the team points out. It’s a rock hammer. The primary logo also features other subtle elements like a dog tag hanging from the wordmark.
“The dog tag has a star in it, and obviously the star represents the state of Texas,” Fieldhouse said. “That’s something Torch came up with, and we said we love it.”
The tag is in the shape of a drop of oil, which is also a theme in Midland’s new pawprint logo, made up of five such drops of the black gold that helped build West Texas. An alternate logo showcases an “M” as part of the pocket on the front of the dog’s overalls. Another features an “M” made from two rock hammers in front of the state of Texas.
“We wanted a unique ‘M,’ one that nobody has,” VonHolle said. “People from Texas love that image. They love the state of Texas. We used to have [a similar] one with our old logo with Juice the Moose in it -- before we became the RockHounds [in 1999] -- and that’s still very much endeared in this office.”
Along with the new logos comes a simplification of the color scheme, which was six colors, making printing and embroidery a challenge.
“When we started this, one of my first questions was, ‘Can we make sure it’s a four-color logo?’” Fieldhouse said. “Everybody was 100 percent that the royal blue had to go from our previous logo. In terms of a marketing and merchandising standpoint, it’s a great secondary or accent color, but not a good primary color.”
Visit the Midland RockHounds shop >>
Blue, orange, gray and white. That’s all now.
“The color scheme just works so much better for the direction we wanted to go, especially on merchandise and apparel,” Fieldhouse said.
Of course, a couple key characteristics of the team name had to be added as well.
“The old [logo] didn’t have ears,” VonHolle added. “I personally have a hound dog. I’ve got a Bluetick Coonhound. I know how long her long, floppy ears are. Now we have a dog with floppy ears because that’s what hound dogs have. Our old dog, at least in the logo, you couldn’t see a tail. The full-body one now, you can see a long tail.”
The newest dog in the Double-A Central is ready to go for 2022 -- ears, tail and all.
Tyler Maun is a reporter for MiLB.com and co-host of “The Show Before The Show” podcast. You can find him on Twitter @tylermaun.
Reno Aces Announce Promotional Schedule for June
RENO, Nev. – The Reno Aces have announced their promotions for the upcoming June homestands at Greater Nevada Field as the team hosts 12 games next month. Individual Game tickets are currently on sale via RenoAces.com, or by texting "TIXX" to 21003. Special Events Country Night: Friday, June 13th vs.
Perez Drives in Four, Aces Fall by Walk-Off Homerun to Space Cowboys
eno Aces (21-20) 7, Sugar Land Space Cowboys (23-18) 8 W: M. Castro (3-0) L: K. Amendt (0-1) First pitch: 9:09 a.m. PST | Attendance: 6,532 | Time: 3:11 Sugar Land, Texas – Constellation Field Click Here for Video Highlights Next time out: @ Sugar Land, 5/15/25 at 5:05 p.m.
Mena Dazzles, Aces Fall in Extra-Innings to Space Cowboys
Reno Aces (21-21) 0, Sugar Land Space Cowboys (24-18) 1 W: N. Hernandez (1-1) L: J. Rice (2-1) First pitch: 5:08 p.m. PST | Attendance: 2,082 | Time: 2:44 (:20 delay) Sugar Land, Texas – Constellation Field Click Here for Video Highlights Next time out: @ Sugar Land, 5/16/25 at
Mancini Smashes Early Grand Slam, Aces Fall 6-4 in Series Opener vs Sugar Land
Reno Aces (21-19) 4, Sugar Land Space Cowboys (22-18) 6 W: F. Whitley (3-0) L: J. Curtiss (0-1) S: J. Murray (1) First pitch: 4:08 p.m. PST | Attendance: 2,147 | Time: 2:40 Sugar Land, Texas – Constellation Field Click Here for Video Highlights Next time out: @ Sugar Land,
Lawlar Named Pacific Coast League Player of the Month for April
RENO, Nev. – Following a scorching hot month at the plate, Reno Aces infielder Jordan Lawlar was named Pacific Coast Player of the Month for the month of April by Minor League Baseball on Monday. Lawlar, the top prospect in the Diamondbacks organization, hit .408/.487/.749 and led the PCL in
Aces Head to Sugar Land for 2024 PCL Playoff Rematch Against the Space Cowboys
RENO, Nev. – Following a split series against the Las Vegas Aviators, the Reno Aces (21-18) will head to Sugar Land to take on the Space Cowboys (21-18), the Triple-A affiliate of the Houston Astros, in a six-game series at Constellation Field. The Aces and Space Cowboys are currently tied
Reno Holds Their Ground Against First-Place Las Vegas, Split Six-Game Homestand
RENO, Nev. – The Reno Aces (21-18) split their six-game homestand this past week at Greater Nevada Field against the Las Vegas Aviators (26-13), the Triple-A affiliate of the Oakland Athletics. With the split, the Aces are now tied for third place in the Pacific Coast League with the Sugar
Aces Fall in Series Finale, Split Six-Game Set with Aviators
Reno Aces (21-18) 4, Las Vegas Aviators (26-13) 6 W: M. Otanez (1-0) L: K. Backhus (1-2) S: C. Duran (1) First pitch: 1:06 p.m. PST | Attendance: 5,501 | Time: 2:55 Reno, Nevada – Greater Nevada Field Click Here for Video Highlights Next time out: @ Sugar Land, 5/13/25
Aces Crush Three Homers in 10-9 Victory Over Aviators
Reno Aces (21-17) 10, Las Vegas Aviators (25-13) 9 W: J. Brigham (5-1) L: J. Cushing (4-1) S: C. Montes De Oca (1) First pitch: 4:06 p.m. PST | Attendance: 6,724 | Time: 2:50 Reno, Nevada – Greater Nevada Field Click Here for Video Highlights Next time out: vs Las
Mancini’s Walk-Off Heroics Lifts Reno to 7-6 Win in Extra-Innings
Reno Aces (20-17) 7, Las Vegas Aviators (25-12) 6 W: J. Rice (2-0) L: J. Walkinshaw (3-2) First pitch: 6:05 p.m. PST | Attendance: 6,032 | Time: 3:02 Reno, Nevada – Greater Nevada Field Click Here for Video Highlights Next time out: vs Las Vegas, 5/10/25 at 4:05 p.m. PST
Silver Sox Silenced by Aviators in 4-0 Loss
Reno Silver Sox (19-17) 0, Las Vegas Aviators (25-11) 4 W: J. Cushing (4-0) L: Y. Lin (0-1) S: A. Maldonado (1) First pitch: 6:06 p.m. PST | Attendance: 3,756 | Time: 2:49 Reno, Nevada – Greater Nevada Field Click Here for Video Highlights Next time out: vs Las Vegas,
McCarthy and Vargas Tally Three Knocks, Reno Pummels Las Vegas 11-3
Reno Aces (19-16) 11, Las Vegas Aviators (24-11) 3 W: J. Mantiply (2-0) L: J. Perkins (0-1) First pitch: 6:07 p.m. PST | Attendance: 5,509 | Time: 2:49 Reno, Nevada – Greater Nevada Field Click Here for Video Highlights Next time out: vs Las Vegas, 5/8/25 at 6:05 p.m. PST
Aces Drop Series Opener in Blowout Loss to Aviators
Reno Aces (18-16) 0, Las Vegas Aviators (24-10) 15 W: J. Estes (2-0) L: C. Kelly (0-1) First pitch: 11:05 a.m. PST | Attendance: 5,509 | Time: 2:49 Reno, Nevada – Greater Nevada Field Click Here for Video Highlights Next time out: vs Las Vegas, 5/7/25 at 6:05 p.m. PST
Reno Returns to Greater Nevada Field for Silver State Showdown vs. Las Vegas
RENO, Nev. – The Reno Aces (18–15) return to Greater Nevada Field this week to host a crucial six-game series against their Silver State rivals, the Las Vegas Aviators (23–10), the Triple-A affiliate of the Oakland Athletics. Riding the momentum of eight wins in their last 10 games, the Aces
Reno Aces Announce Promotional Schedule for May
RENO, Nev. – The Reno Aces announced the club's May promotional schedule today for all 12 home games during the 2025 season's second full month. Individual Game tickets are currently on sale via RenoAces.com, or by texting "TIXX" to 21003. Special Events Dog Day presented by Sit Means Sit, NBC
Aces Power Past River Cats, Take Four of Six in Sacramento
Sacramento, Calif. – The Reno Aces (18–15) defeated the Sacramento River Cats (16–17), the Triple-A affiliate of the San Francisco Giants, in a six-game series this past week at Sutter Health Park. The BLC-Nine took home four wins from Sacramento and have moved into third place in the Pacific Coast
Aces Drop Series Finale in Walk-Off Fashion to River Cats
Reno Aces (18-15) 2, Sacramento River Cats (16-17) 3 W: M. Diaz (1-1) L: K. Backhus (1-1) First pitch: 1:05 p.m. PST | Attendance: 5,621 | Time: 2:11 Sacramento, California – Sutter Health Park Click Here for Video Highlights Next time out: vs Las Vegas, 5/6/25 at 11:05 a.m. PST
Reno's Bullpen Holds Down the River Cats Offense in 5-1 Victory
Reno Aces (18-14) 5, Sacramento River Cats (15-17) 1 W: C. Gomez (1-0) L: C. Seymour (1-3) First pitch: 6:38 p.m. PST | Attendance: 11,611 | Time: 2:24 Sacramento, California – Sutter Health Park Click Here for Video Highlights Next time out: @ Sacramento, 5/4/25 at 1:05 p.m. PST (RNO)
Aces Fall 3-2 to River Cats, Drop Seven-Game Winning Streak
Reno Aces (17-14) 2, Sacramento River Cats (15-16) 3 W: T. McDonald (2-1) L: Y. Diaz (0-2) S: K. Teng (1) First pitch: 6:49 p.m. PST | Attendance: 5,454 | Time: 2:17 Sacramento, California – Sutter Health Park Click Here for Video Highlights Next time out: @ Sacramento, 5/3/25 at
Amendt Shuts the Door on Sacramento in Extras, Reno Extends Winning Streak to Seven Games
Reno Aces (17-13) 3, Sacramento River Cats (14-16) 2 W: C. Montes De Oca (1-0) L: A. Jimenez (1-2) S: K. Amendt (1) First pitch: 6:47 p.m. PST | Attendance: 2,799 | Time: 2:23 Sacramento, California – Sutter Health Park Click Here for Video Highlights Next time out: @ Sacramento,
Aces Extend Winning Streak to Six Games, Pummel River Cats 16-6
Reno Aces (16-13) 16, Sacramento River Cats (14-15) 6 W: J. Brigham (4-1) L: J. Garza (1-2) First pitch: 6:48 p.m. PST | Attendance: 2,783 | Time: 3:05 Sacramento, California – Sutter Health Park Click Here for Video Highlights Next time out: @ Sacramento, 5/1/25 at 6:45 p.m. PST (RNO)
Mancini’s Grand Slam, Mena’s Dominance Fuel 7-3 Victory in Series Opener vs. Sacramento
Reno Aces (15-13) 7, Sacramento River Cats (14-14) 3 W: C. Mena (2-3) L: M. Black (0-2) First pitch: 12:05 p.m. PST | Attendance: 3,568 | Time: 2:45 Sacramento, California – Sutter Health Park Click Here for Video Highlights Next time out: @ Sacramento, 4/30/25 at 6:45 p.m. PST (RNO)
Aces Take Four-Game Winning Streak into Road Trip at Sacramento
RENO, Nev. – Following a two-week homestand, the Reno Aces (14-13) will hit the road and travel to Sacramento to take on the River Cats (14-13), the Triple-A affiliate of the San Francisco Giants. The six-game series kicks off on Tuesday, April 29, with first pitch scheduled for 12:05 p.m.
Aces Win Four Straight to Seal Series Victory Over Albuquerque
RENO, Nev. – The Reno Aces (14-13) took down the Albuquerque Isotopes (11-16), the Triple-A affiliate of the Colorado Rockies, winning four of six games this past week at Greater Nevada Field. The Isotopes opened the series with back-to-back wins, but the Aces stormed back with four straight victories to
Henry Shines, Aces Put Away Isotopes 8-2 in Series Finale
Reno Aces (14-13) 8, Albuquerque Isotopes (11-16) 2 W: T. Rashi (2-1) L: R. Rolison (2-1) First pitch: 1:05 p.m. PST | Attendance: 4,196 | Time: 2:38 Reno, Nevada – Greater Nevada Field Click Here for Video Highlights Next time out: @ Sacramento, 4/9/25 at 12:05 p.m. PST (RNO) TBD