Globe iconLogin iconRecap iconSearch iconTickets icon
Double-A Affiliate
The Official Site of the Frisco RoughRiders Frisco RoughRiders

RoughRiders sign sponsorship deal with Avondale Dealerships

Avondale becomes "Official Luxury Automotive Partner of the Frisco RoughRiders"
January 23, 2025

FRISCO, Texas (January 23, 2025) - The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, have announced a partnership deal with Avondale Dealerships. “Avondale is honored to make a positive impact on our community by partnering with the Frisco RoughRiders. Sports have a unique ability to bring families and neighbors

FRISCO, Texas (January 23, 2025) - The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, have announced a partnership deal with Avondale Dealerships.

“Avondale is honored to make a positive impact on our community by partnering with the Frisco RoughRiders. Sports have a unique ability to bring families and neighbors together, fostering connection and shared experiences. The energy, passion and dedication displayed by athletes on the field inspire pride in our community and strengthen the spirit of our region,” said Hesham Elgaghil, president of Avondale Dealerships. “At Avondale, giving back is part of our DNA. We take joy in supporting initiatives that bring North Texans closer together. Our partnership with the RoughRiders is a true win-win.”

As part of this partnership, Avondale Dealerships is the Official Luxury Automotive Partner of the Frisco RoughRiders. A luxury dealership for almost 40 years in the North Texas area, the automotive group prides itself on dedication to clients with a focus on exceptional experiences.

Avondale will be honoring its commitment to elevated experiences by hosting one lucky ticket holder and their party to “seat upgrades” during weekend RoughRiders home games all season. This will give lucky fans better seating at the game, leading to a gameday experience they are sure to enjoy and remember.

Additionally, Avondale will be the presenting sponsor of the Road to the Show Wall. This celebrates the achievement of former RoughRiders who go on to peak athletic success through perseverance and dedication to achieving excellence – much like the commitment of team members at Avondale, who strive every day to reach their potential and encourage others to reach theirs.

Avondale will also present luxury cars at select home games for fans to view and be a part of the Avondale Dealership experience at the ballpark.

“At Avondale, it’s always about creating genuine connections. Partnering with the Frisco RoughRiders gives us a chance to step outside our showrooms and bring people together to share meaningful experiences. It reflects what we’re passionate about—elevating experiences and supporting the communities we’re proud to serve,” said Dave Cantu, vice president of marketing for Avondale Dealerships.

Season and single-game tickets for the 2025 season are already on sale. For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.

About Avondale Dealerships

Avondale Dealerships is an innovative business led by a team with decades of success and experience in the automotive industry. Avondale is supported by members who have an incredible spirit for delivering an elevated client experience. This SPIRIT of Avondale runs deep and is channeled in multiple ways to care for the local community. Avondale Dealerships operates Porsche Grapevine, Mercedes-Benz of Grapevine, Sprinter Grapevine, Aston Martin Dallas, Bentley Dallas, Koenigsegg Dallas, McLaren Dallas, Maserati Dallas and Rolls-Royce Motor Cars Dallas. In addition, the company manages Avondale Collision & Repair and Avondale Luxury Rentals.

For more information, visit www.avondale.com. Stay connected with Avondale on YouTube at www.youtube.com/@Avondaledealerships and on Instagram at www.instagram.com/avondaledealerships for the latest updates and stories from our team.

About the RoughRiders

The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team celebrated its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, Bullpen Bar, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 210 former RoughRiders players have gone on to play Major League Baseball including current Rangers Josh Jung, Evan Carter and Wyatt Langford. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].