RoughRiders, Modern Woodmen sign partnership deal
FRISCO, Texas (May 19, 2025) – The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, have announced a new partnership deal with Modern Woodmen of America, a fraternal financial services organization offering life insurance protection for more than 140 years. As part of the partnership, Modern Woodmen will be the
FRISCO, Texas (May 19, 2025) – The Frisco RoughRiders, Double-A affiliate of the Texas Rangers, have announced a new partnership deal with Modern Woodmen of America, a fraternal financial services organization offering life insurance protection for more than 140 years.
As part of the partnership, Modern Woodmen will be the naming rights partner to the Prairie Playground presented by Modern Woodmen of America and were the presenting sponsor of Baseball Mom Night on May 17th.
“We’re thrilled to partner with the RoughRiders to enhance families’ experiences at Riders Field,” said Leah White, Modern Woodmen of America’s chief marketing officer. “Together with our members, Modern Woodmen is committed to making a positive community impact and enhancing quality of life. Through this partnership, we can help provide a safe place for kids to play and recognize baseball moms – true everyday heroes, or, as we like to say, modern pioneers.”
Modern Woodmen of America is a financial institution working toward improving the quality of life for their members and the communities where they live, work and play. Whether it is financial guidance or social, educational and volunteer activities, Modern Woodmen of America has served nearly 700,000 members since 1883.
“We are incredibly excited to welcome Modern Woodmen to Riders Field and be a part of our ballpark experience through the Prairie Playground,” Scott Burchett, RoughRiders General Manager said. “The RoughRiders are always happy to work with companies that put an emphasis on the community and Modern Woodmen of America exemplifies those qualities.”
The RoughRiders continue their homestand against the Midland RockHounds (Athletics affiliate) with game one at 11:05 a.m. on Tuesday, May 20th.
For tickets and more information about the Frisco RoughRiders, visit RidersBaseball.com or call 972.731.9200.
About the RoughRiders
The Frisco RoughRiders are the Double-A affiliate of the Texas Rangers and the 2022 Texas League champions. In 2023, the team celebrated its 20th anniversary and has consistently finished in the top five among all Double-A franchises in attendance yearly. In August 2014, the RoughRiders were purchased by an ownership group led by Chuck Greenberg. Since then, the new ownership group, together with the City of Frisco, has spearheaded numerous major franchise enhancements, investing over $8 million in a wide array of facility upgrades and improvements, including a state-of-the-art HD video board, sound system, Bull Moose Saloon, Bullpen Bar, Riders Outpost Team Store and the world's largest water feature in a sports facility, the massive Lazy River. These enhancements earned the Riders and the City of Frisco Ballpark Digest's prestigious "Best Ballpark Renovation" award for two consecutive years (2015 and 2016). More than 210 former RoughRiders players have gone on to play Major League Baseball including current Rangers Josh Jung, Evan Carter and Wyatt Langford. For more information on the Frisco RoughRiders, please visit RidersBaseball.com or contact [email protected].